Our Legacy of Excellence in Dallas
Shapiro Diamonds is a custom jeweler based in Dallas, Texas, specializing in bespoke engagement rings, wedding rings, and fine diamond jewelry. We offer private, one-on-one diamond consultations in a refined, appointment-only showroom—far from the pressure of traditional retail environments. No glass counters. No commission-driven salespeople. Just a relaxed, elegant setting where your vision is our priority.
Lance and Kendra Shapiro, Diamond Experts and Award-Winning Jewelry Designers, combine timeless craftsmanship with the latest design innovations. We begin each piece with hand-sketched concepts, then bring them to life through advanced CAD/CAM renderings, 3D wax modeling, and high-precision casting techniques. This fusion of old-world artistry and cutting-edge technology allows us to create truly one-of-a-kind jewelry that is both breathtaking and built to last.
Why Choose Shapiro Diamonds?
Over 30,000 Custom Rings Designed
With more than 25 years of experience, an A+ rating from the Better Business Bureau, and over 30,000 custom rings and fine jewelry pieces crafted, Shapiro Diamonds is recognized as one of the premier jewelers in the Dallas–Fort Worth area. Explore a selection of our custom diamond rings and see the artistry for yourself!
Diamond Sourcing — Work with True Experts
Skip the sales pitch and work directly with seasoned diamond experts and private jewelers. At Shapiro Diamonds, clients from around the world trust our guidance to source the most beautiful diamonds at the most competitive prices. With decades of expertise and industry connections, we help you make informed decisions — and potentially save thousands in the process.
V.I.P. Showroom Experience for All
Elevate your engagement ring shopping with the experience she deserves. Our private showroom is more than just a jewelry store — it’s a design studio where you’ll collaborate one-on-one with diamond experts and award-winning designers. No interruptions, no pressure — just a personalized, immersive experience that puts your vision at the center of it all.
Every Ring Is Unique
“Your love is completely unique. Your ring should be as well.”
-Lance Shapiro
Ready to Begin Your Journey?
Connect one-on-one with our diamond experts and enjoy personal guidance, exceptional artistry, and a curated experience at our Dallas showroom.
Meet Your Diamond and Jewelry Experts
Lance Shapiro
Diamond Dealer and Jewelry Designer
A profound understanding of diamond and gemstones takes years to master. Lance Shapiro uses his 20 years of experience, unmatched expertise and deep connections to source the most beautiful diamonds in the market. Meet one-on-one with Lance to view a collection of diamonds and begin your design experience.
Kendra Shapiro
Jewelry Designer and Creative Director
With a background as unique as the jewelry she designs, Kendra Shapiro has emerged as one of the jewelry industry’s most innovative thinkers and designers. Meet one-on-one with Kendra to collaborate on a piece of jewelry that tells your love story.
Begin Your Journey
Diamond Ring Gallery
Whether you're just gathering inspiration or ready to start your custom design journey, our gallery is the perfect place to begin. From classic solitaires to intricate vintage styles, find the spark that speaks to you.
Behind the Scenes Team
Computer Aided Design Team
Virtual Renderings
Our dedicated and professional CAD team utilizes the latest 3-D software and printing technology to create every Shapiro Diamonds jewelry piece. This skilled team gives us the tools and knowledge to innovate and improved virtually every aspect of the jewelry design process.
Master Craftsmen Setters
Polishers, Refiners and Setters
With over 50 years of experience, our master craftsmen and bench setters bring their meticulous skills to hand-crafting and setting every stone in Shapiro Diamonds jewelry piece. This ensures a true bespoke, one-of-a-kind jewelry piece for each client.
Discover the Shapiro Diamonds Showroom Experience
Step into a private, luxurious setting unlike any retail jewelry store. At Shapiro Diamonds, our showroom offers one-on-one attention, personalized diamond education, and a curated selection of breathtaking diamonds and custom designs—just for you. No glass counters. No pushy salespeople working on commission. Just a relaxed, elegant showroom environment where your vision takes center stage.
Why Shapiro Diamonds: A Luxury Jewelry Experience in Dallas
At Shapiro Diamonds, we believe your jewelry journey should be as exceptional as the piece itself. That’s why we offer a private, appointment-only showroom in North Dallas where craftsmanship, personalization, and luxury converge. Whether you're designing a custom engagement ring or selecting a meaningful gift, you'll enjoy expert guidance and an experience unlike any traditional jewelry store.
Luxury Without Pretension — A Personalized Jewelry Experience
Founded by Lance and Kendra Shapiro, Shapiro Diamonds redefines the diamond-buying process through a boutique, concierge-style approach. Every client receives a private consultation in an elegantly appointed showroom—free from sales pressure and interruptions. You'll work directly with Lance and Kendra, who bring over 30 years of combined experience and a shared passion for education, design, and client care.
Custom Engagement Rings, Designed in Dallas
At Shapiro Diamonds, engagement rings aren't chosen from a case—they're created with intention. Every ring begins with a one-on-one design consultation, where you'll explore GIA-certified diamonds hand-selected by Lance for brilliance, cut, and ethical sourcing. From timeless solitaires to hidden halos and three-stone styles, each setting is custom-designed to reflect your story, your style, and your values.
More Than Diamonds: A Full-Service Dallas Jeweler
While we're best known for custom engagement rings, Shapiro Diamonds also offers:
- Custom wedding bands and diamond eternity rings
- Anniversary gifts and milestone pieces: studs, pendants, tennis bracelets
- Jewelry redesign services to refresh heirlooms
- Luxury watches, fine gemstones, and statement pieces
- Professional appraisals, insurance valuations, and gold buying
Our showroom is a trusted destination for both emotional and financial value.
A Trusted Name in the DFW Luxury Market
We’re proud to have built a loyal, multigenerational client base in Dallas, Fort Worth, and beyond. Our clients refer their friends and return for future milestones because of our honest guidance, unmatched craftsmanship, and personalized service. Shapiro Diamonds has been featured in Dallas bridal publications and luxury lifestyle outlets, cementing our reputation as a premier fine jeweler in North Texas.
Meet the Experts Behind the Brand
Lance and Kendra Shapiro are more than jewelers—they’re trusted advisors and artists who treat each ring like a personal commission.
- Lance Shapiro is a globally recognized diamond expert who personally hand-selects every stone.
- Kendra Shapiro is an award-winning designer who brings each client's vision to life through thoughtful design and refined detail.
Together, they bring warmth, integrity, and decades of experience to every consultation.
Private. Professional. Personal.
In an age of online transactions and retail chains, Shapiro Diamonds offers something rare: a true luxury experience guided by people who care. From first sketch to final sparkle, we’re honored to be part of life’s most meaningful moments.
Book your private appointment today and discover why Dallas gets engaged at Shapiro Diamonds.