Work one-on-one with Lance Shapiro, your diamond expert who personally sources every diamond, and Kendra Shapiro, our award-winning jewelry designer. Every custom engagement ring is handcrafted in Dallas and created exclusively for you. Trusted by thousands of Dallas couples since 2003.
Not a Store
Shapiro Diamonds is a Dallas jewelry store and custom jeweler specializing in engagement rings, natural and lab-grown diamonds, wedding rings, and custom jewelry — proudly serving Dallas and Fort Worth. From sketch to sparkle, you'll work one-on-one directly with our diamond experts and jewelry designers, not commissioned sales staff.
Located in Dallas, our private luxury showroom offers a curated, personalized experience for clients seeking exceptional quality, expert diamond guidance, and true craftsmanship. Whether you're designing a one-of-a-kind engagement ring or upgrading your diamond, Shapiro Diamonds is your trusted source in Dallas for personalized service, value, and brilliance.
The Masters
At Shapiro Diamonds, every custom ring begins with a conversation — not a catalog. Our showroom offers a luxury experience where you'll work one-on-one with Lance and Kendra Shapiro, the award-winning experts behind every design.
Certified Diamond Expert
A profound understanding of diamond and gemstones takes years to master. Lance Shapiro uses his 20 years of experience, unmatched expertise and deep connections to source the most beautiful diamonds in the market. Meet one-on-one with Lance to view a collection of diamonds and begin your design experience.
Master Jewelry Designer
With a background as unique as the jewelry she designs, Kendra Shapiro has emerged as one of the jewelry industry’s most innovative thinkers and designers. Meet one-on-one with Kendra to collaborate on a piece of jewelry that tells your love story.
No commissioned sales staff — just honest guidance, luxury materials, and exceptional craftsmanship. From your first sketch to the final sparkle, our process is completely personalized, locally crafted, and led by experts who truly care.
Start Your Custom Ring JourneyOur Collection
At Shapiro Diamonds, we believe every love story deserves a one-of-a-kind symbol. That’s why our engagement rings are never mass-produced — they are custom-designed, hand-crafted, and created exclusively for you right here in Dallas, Texas.
Why Choose Us
Work with Experts, Not Sales Staff
Don't buy from a commissioned salesperson, work with true Diamond Experts and Master Jewelers. Our advice has been sought after by clients all over the world to locate the most beautiful diamonds at the most competitive prices in the market today. Leverage the expertise of diamond experts to save thousands of dollars.
Meet the ExpertsOver 30,000 Rings Designed
With over 25 years of experience, an A+ Rating from the Better Business Bureau, and over 30,000 custom rings and jewelry pieces designed and crafted, Shapiro Diamonds stands out as the best jeweler in Dallas-Fort Worth. View a sampling of custom diamond rings here!
View Diamond Rings
A Private Showroom, Not a Retail Store
Elevate your shopping experience. She deserves VIP treatment. Part Showroom, part Design Gallery, our uniquely immersive office gives you the chance to be part of the process, working with diamond experts and jewelry designers. No interruptions from other shoppers, one-on-one time for a VIP Diamond Ring Experience.
View Our ShowroomDallas Custom Atelier
Why settle for ordinary when you can design your dream ring at Shapiro Diamonds in Dallas.
Avoid Retail Mark-ups! Don't Overpay for your diamond. We purchase diamonds directly from the diamond mines and cutting facilities in the world and pass those savings along to you.
Our custom rings are created in collaboration with our clients and designed to represent every couple's unique love story. Work directly with diamond experts and jewelry designers to embody your unique love story through truly bespoke jewelry.
All rings are created in-house with expert knowledge and artisanal passion. Creating each ring locally in Dallas allows us to always deliver a quality engagement ring and peace of mind that your ring has been locally made by industry experts, at a fair price.
Frequently Asked Questions
Shapiro Diamonds is located in Dallas, Texas, serving clients throughout Dallas and Fort Worth.
We offer natural diamonds, lab-grown diamonds, and custom-selected stones for engagement rings and fine jewelry.
Appointments are recommended so our experts can provide a private, one-on-one consultation experience.
Yes, many of our diamonds are certified by trusted grading laboratories such as GIA or other recognized institutions.
Yes, private and virtual consultations can be scheduled for custom ring design, diamond selection, or jewelry guidance.
Yes, we can help source and design jewelry with select gemstones depending on your style and design goals.
Ready to Get Started?
Ready to build something extraordinary?
We invite you to contact us to explore a thoughtfully curated selection of loose diamonds and embark on the creation of your one-of-a-kind design. It would be our privilege to guide you through each step and craft a piece that perfectly reflects your style, vision, and budget.
– Lance and Kendra
Visit our Dallas jewelry showroom at 5420 Lyndon B Johnson Fwy #180, Dallas, TX 75240 — conveniently located in North Dallas, serving clients across the DFW Metroplex.
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