Meet Us - Dallas Custom Jewelers

Lance Shapiro’s journey in the diamond industry is both a personal passion and a generational legacy. Born in South Africa into a family with deep roots in the diamond trade, Lance’s early exposure to gemstones sparked a lifelong devotion to the art and science of fine jewelry. “I bought my first parcel of loose diamonds in my 20s and it was love at first sight,” he recalls. That spark led him to return to South Africa to research the most beautiful diamonds in the market—laying the foundation of Shapiro Diamonds’ long-standing reputation in the world of luxury fine jewelry.

After immigrating to the United States, Lance founded Shapiro Diamonds in Dallas in 1986. With over 30 years of experience in diamond sourcing, jewelry manufacturing, and design, he has become a recognized leader in the global diamond industry. He has established enduring relationships with premier diamond centers across South Africa, Belgium, Israel, and India, giving him direct access to some of the world’s rarest and most exceptional diamonds.

Lance’s profound expertise, especially in large, rare, investment-grade natural fancy-colored diamonds, has earned him the trust of a global clientele seeking integrity, knowledge, and unmatched value. His commitment to excellence extends beyond business—it’s evident in every aspect of his operation, from sourcing and selection to crafting custom-designed heirlooms in Shapiro Diamonds’ state-of-the-art Dallas Showroom and atelier.

For over two decades, Lance managed high-end diamond manufacturing facilities in the heart of the Dallas Diamond District, where he oversaw the production and distribution of fine jewelry for prestigious retailers across the country. Today, that experience informs every custom piece created at Shapiro Diamonds, where no two rings are alike and every design is a collaborative, client-centered experience.

As a seasoned Diamantaire, Lance is a proud member of industry organizations such as the Rapaport Diamond Network and the Jewelers Board of Trade, where he has served for over a decade. His active involvement reflects a commitment to ethical sourcing, industry transparency, and the highest standards of craftsmanship.

Lance’s philosophy is simple: every diamond should be as unique as the love it represents. His personalized, hands-on approach to sourcing and design ensures that each Shapiro Diamonds creation is a one-of-a-kind masterpiece, blending traditional artistry with modern innovation. From classic solitaires to rare colored diamonds, Lance’s unwavering pursuit of brilliance and beauty continues to define Shapiro Diamonds as a leader in custom fine jewelry.

For over 30 years, Kendra Shapiro has been the creative force behind thousands of exquisite bespoke and private-label jewelry pieces, earning her recognition as one of the most respected jewelers in the world. With deep expertise in the ever-evolving diamond and precious stone market, Kendra brings a discerning eye and refined aesthetic to every piece she creates—whether it’s a classic engagement ring or a statement fashion design. Her artistry and dedication to excellence are the foundation of Shapiro Diamonds’ enduring reputation in the luxury fine jewelry space.

A graduate of Southern Methodist University with a background in marketing and design, Kendra combines business acumen with creative vision. Before launching Shapiro Diamonds with her husband Lance, she honed her skills in corporate roles with leading firms, developing a strategic mindset that now guides the brand’s design, client experience, and digital presence.

As Co-Owner and Lead Designer of Shapiro Diamonds, Kendra oversees every aspect of the custom jewelry journey—from initial sketches and CAD modeling to wax prototypes, casting, and finishing. Each piece is designed with intention, reflecting the individual story and style of its wearer. Her ability to transform a vision into a stunning, one-of-a-kind creation is what sets her apart in a highly competitive industry.

Shapiro Diamonds is a family-owned, Dallas-based atelier that offers a personalized, discreet experience through private, one-on-one appointments. The showroom—equal parts design studio and luxury boutique—is a reflection of Kendra’s belief that jewelry shopping should feel as elevated and memorable as the jewelry itself.

Relationships lie at the heart of Shapiro Diamonds. Kendra’s approach is rooted in trust, integrity, and genuine connection—values that continue to guide her interactions with both long-standing and first-time clients. The multi-generational client list Shapiro Diamonds serves is a testament to the lasting bonds built through impeccable service, expert guidance, and the unmatched beauty of each piece created.

Kendra and Lance continue to stay at the forefront of international trends and craftsmanship by traveling frequently to key diamond and jewelry markets around the world. This global perspective ensures that every Shapiro creation reflects not only timeless design but also the innovation and quality expected of a world-class jeweler.

Kendra Shapiro’s passion for design, dedication to personalized service, and commitment to excellence continue to define the essence of Shapiro Diamonds—and have earned her a place among the most respected names in fine jewelry.

Whether you’re dreaming of a custom engagement ring or a one-of-a-kind heirloom, our CAD/CAM team combines technical expertise with artistry to deliver exceptional, made-to-order jewelry designed and crafted right here in Dallas, Texas.

Shapiro Diamonds holds an A+ rating from the Better Business Bureau, boasts hundreds of 5-star reviews on Yelp and Google, and has been an active member of the Rapaport Diamond Network and the Jewelers Board of Trade for over a decade—further underscoring their dedication to transparency and ethical business practices.

With extensive experience in the global diamond market, Lance and Kendra possess a deep, intuitive understanding of how to source and select the most brilliant diamonds available. Their Dallas showroom and private design studio features on-site master craftsmen and skilled jewelry artisans who bring each custom creation to life with precision, artistry, and care—resulting in some of the finest jewelry pieces in the world.

Unlike many other jewelers, we do not send our jewelry overseas or out of state for manufacturing. Instead, our clients can rest assured knowing that every Shapiro Diamonds piece is made by a dedicated partner of our team—not by an anonymous factory worker. From initial design to final polish, your jewelry is created with care, precision, and pride in the USA.

In addition to custom creation, we also offer full-service, on-site jewelry repair in Dallas, giving you peace of mind and a trusted resource for maintaining your fine jewelry for years to come. Experience the difference of truly local craftsmanship at Shapiro Diamonds.

MEET YOUR EXPERTS

Shapiro Diamonds is a renowned and highly respected jewelry design showroom based in Dallas, Texas led by Lance and Kendra Shapiro, the husband-and-wife team has earned international recognition in the diamond industry for their expertise, integrity, and commitment to excellence. With more than 30,000 custom diamond rings created for clients across the Dallas–Fort Worth area, their work has set the standard for bespoke jewelry design.

Shapiro Diamonds holds an A+ rating from the Better Business Bureau, boasts hundreds of 5-star reviews on Yelp and Google, and has been an active member of the Rapaport Diamond Network and the Jewelers Board of Trade for over a decade—further underscoring their dedication to transparency and ethical business practices.

With extensive experience in the global diamond market, Lance and Kendra possess a deep, intuitive understanding of how to source and select the most brilliant diamonds available. Their Dallas showroom and private design studio features on-site master craftsmen and skilled jewelry artisans who bring each custom creation to life with precision, artistry, and care—resulting in some of the finest jewelry pieces in the world.