How Much to Spend on an Engagement Ring | Dallas Guide
How Much Should You Spend on an Engagement Ring? A Dallas Buyer’s Guide
Buying an engagement ring is one of the most exciting and meaningful purchases you'll ever make. But before you fall in love with a diamond, it’s important to understand what you should realistically budget for this once-in-a-lifetime investment—especially in a market like Dallas, where options range from modest solitaires to extravagant custom creations. At Shapiro Diamonds, we’re here to help you navigate the process with transparency, expertise, and a local touch.
1. Forget the "Three-Month Rule"
You may have heard the outdated rule that suggests spending three months' salary on an engagement ring. This concept was invented by marketers, not jewelers or financial advisors. In Dallas, where income and lifestyle vary widely, your budget should reflect your personal financial comfort, priorities, and the type of ring your partner will love.
Pro Tip: Most Dallas diamond ring buyers spend between $5,000 and $15,000 on an engagement ring. However, at Shapiro Diamonds, we create stunning rings at a wide range of price points.
2. Focus on Value, Not Just Price
A high price tag doesn't always mean high quality. The key is understanding what affects a diamond’s value:
- Cut: Impacts sparkle and brilliance. A well-cut diamond often looks larger and more radiant than a poorly cut one.
- Carat Weight: Bigger isn’t always better. A well-cut 1.50 carat can look more impressive than a poorly cut 2.00 carat.
- Color & Clarity: Choose what’s visible to the eye. You don’t need flawless clarity for a stunning stone.
- Certification: Always buy GIA-certified diamonds for the most reliable grading.
At our Dallas showroom, we educate our clients on how to get the best value within their budget.

3. Custom Rings in Dallas Offer More for Your Money
At Shapiro Diamonds, we specialize in custom engagement rings. Unlike big-box retailers, we don’t carry expensive inventory overhead—and that savings is passed directly to you. With us, you can design a truly one-of-a-kind piece while maximizing your budget.
Why Custom is Better in Dallas:
- You avoid retail markups
- You get exactly what your partner wants
- You invest in craftsmanship and quality
4. Financing & Payment Options Available
Don’t let sticker shock deter you. Shapiro Diamonds offers flexible payment options including financing plans for qualified buyers. We work with you to make your dream ring accessible and affordable.
5. Consider Long-Term Value & Lifestyle
If your partner leads an active lifestyle, you may want a lower-set diamond or a more durable setting. Also consider metal choice (platinum vs. gold), future matching bands, and maintenance.
Think Ahead: Will this ring need to be resized? Paired with a wedding band? Cleaned regularly? These details impact long-term value.
6. Why Dallas Buyers Trust Shapiro Diamonds
Located in the heart of Dallas, Shapiro Diamonds has built a reputation for integrity, value, and excellence in custom design. Our private showroom allows us to offer personalized consultations, hand-selected diamonds, and honest guidance.
We don’t push you into a price point—we help you build the perfect ring around your budget.
Final Thoughts: What Should You Really Spend?
Spend what feels right for you. For some Dallas couples, that means $3,000. For others, it’s $30,000. The best ring isn’t the most expensive one—it’s the one that best reflects your love story and your priorities.
When you’re ready to take the next step, schedule an appointment at Shapiro Diamonds. We’ll help you find or create the perfect engagement ring, tailored to your style and your budget.
Visit Shapiro Diamonds in Dallas or book online to begin your custom engagement ring journey today.
Discover the Shapiro Diamonds Showroom Experience
Step into a private, luxurious setting unlike any retail jewelry store. At Shapiro Diamonds, our by-appointment showroom offers one-on-one attention, personalized diamond education, and a curated selection of breathtaking diamonds and custom designs—just for you.
No glass counters. No pushy salespeople. Just a relaxed, elegant environment where your vision takes center stage. Whether you're designing the perfect engagement ring or selecting a timeless gift, our experience is tailored, exclusive, and unforgettable. 💎
📍 Located in the heart of Dallas
📅 Appointments Preferred (but not required) Book Here
📞 Call or Text us at 972-239-2122
💬 Let’s create something extraordinary together.